Karen Barno – President and CEO
In 1998, Karen left the provider side of the assisted living industry to serve as the President and guiding force of Arizona ALFA. Today Arizona ALFA is the state’s largest assisted living association.
In response to the growing need for quality assisted living alternatives, Karen attended the first planning meeting in the month of June, 1996 in Peoria, Arizona, and was committed to the cause from that point forward! She set her sights on supporting the industry’s positive growth. Karen was a founding member and leader in the development of the Arizona chapter of the Assisted Living Federation of America (Arizona ALFA). Supported by an active and visionary Board of Directors, Karen has been able to blaze new trails for Arizona’s assisted living industry. She has taught university classes, spoken at health care events across the country, been named to various legislative task forces and committees and is a member of various Board of Directors.
Mrs. Barno provides leadership, advocates on behalf of, and lobbies for assisted living on both the state and national level. Karen believes in the power of presenting “one voice” for the issues affecting assisted living providers. Her mission is to protect the industry from onerous and obsessive regulations, focusing on the respect and dignity of seniors in assisted living.
Crystal Keenan -Deputy Director
Crystal began her employment with Arizona ALFA in November of 2006. Previous to her employment with the association Crystal held various positions in assisted living homes and centers, most recently serving as an Assisted Living Manager of a CCRC. Crystal’s career and various roles in assisted living provided her with first-hand knowledge of the challenges as well as the joys that come with caring for our seniors.
Prior to the start of her career in assisted living in 2002, Crystal lived and worked in her hometown of Maryland Heights, MO. Crystal’s career began in the healthcare field, working with 400+ physicians to assure the security, accuracy and confidentiality of every patient’s health information for SSM DePaul, the first hospital west of the Mississippi.
As the Deputy Director for Arizona ALFA, Crystal oversees the success of Arizona ALFA’s industry leading educational trainings and annual conferences, membership recruitment and member benefits, as well as industry networking opportunities.
We need you!
If you are a provider of goods or services to the Assisted Living Industry, we urge you to join ARIZONA ALFA now. Our industry providers are constantly looking for alternative sources and suppliers to the Assisted Living Industry currently unknown to them.